The significance of online-advertising in the marketing-mix increases constantly. A website without promotions, banners in various types and formats, popups or comptitions loses rapidly in the attention of users.

A good positioning on relevant partner-sites and in search engines is a basic requirement for long-reaching success. It is no more adequate just to create a website and hope that a search robot stumbles over it. Websites have to have good keywords and a search-engine optimized structure.

Furthermore a detailed reporting of a successful page and user reactions are essential to improve the relevance of a website. These reportings point out exactly which user within given periods visited the website, which website they visited before, which browsers they use etc.